Chloé’s creative director, Chemena Kamali, has chosen Paris as the backdrop for the brand’s fall 2024 campaign, showcasing the pre-fall collection. Photographed by Sam Rock, the campaign features notable models Jessica Miller, Liya Kebede, and Suvi Kopenen alongside rising talents Kristine Lindseth and Saphira Krumhaar.
Against iconic Parisian landmarks like the Eiffel Tower, the models wear flowing dresses with ruffles, leather jackets, and over-the-knee slouchy boots. The color palette is calming, featuring neutral tones, pastel pinks, and blues.
Chloé Fall 2024 Campaign
“Returning to Paris for a new beginning. I wanted these images to reflect the instinctive spirit and motion of the Chloé woman. She is rooted in reality and free,” states Chemena Kamali.
This campaign highlights a blend of modern femininity and classic Parisian charm. The collection’s fluid fabrics and structured outerwear create a refined yet practical aesthetic. Each piece is designed to evoke a sense of freedom and movement for a Chloé woman who is grounded and dynamic.
Accessories are prominently featured, with large leather bags and distinctive belts complementing the outfits. Simple jewelry and minimal makeup enhance the models’ natural beauty, keeping the focus on the garments.
